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The economy of Ensenada

Ensenada, about 444,000 people, is the state's most diversified coastal economy, blending a working deep-water port, a wine country, and a fishing fleet.

It is home to the only deep-water port on the Baja peninsula and to the Valle de Guadalupe, source of most Mexican wine.

~444Kresidents in the municipality, the most diversified coastal economy in the state
434,765containers (TEUs) moved through the port in 2024
~70%of all Mexican wine produced in the surrounding valleys
949,321cruise passengers received in 2024, Mexico's 3rd-busiest cruise port

ASIPONA Ensenada, SECTUR, CONAPESCA.

A port, a vineyard, and a fishing fleet

  • The Port of Ensenada is the only deep-water port on the Baja peninsula, and the 5th-largest container port in Mexico. It moved 434,765 containers (TEUs) and 3.99 million tons of cargo in 2024.
  • The Valle de Guadalupe produces around 70% of all Mexican wine, with more than 150 wineries and about $180 million USD a year in wine-tourism impact, anchoring the region's tourism economy.
  • Ensenada is a hub for fisheries, spanning bluefin tuna ranching, capture fisheries, sea urchin, and abalone.
  • Cruise and dining round out the mix. It is Mexico's 3rd-busiest cruise port, with 949,321 passengers in 2024, and a Michelin-recognized "Baja Med" dining scene.

Research and high tech

  • Ensenada is home to CICESE, a top national research center, and to specialized high-tech manufacturing such as Lowrance marine electronics.
  • Where it is headed. The blend of a deep-water port, wine country, a diverse fishing sector, and a growing cruise and dining scene keeps Ensenada the most diversified coastal economy in Baja California. Learn more at the City of Ensenada.