Cities of Baja California
The economy of Playas de Rosarito
Playas de Rosarito is a Pacific-coast beach municipality just south of Tijuana, and part of the cross-border coastal corridor that ties Baja California to Southern California.
Its economy leans on beach and expat tourism, real estate, and retirement and second-home living for Americans drawn to the coast.
Pacificbeach tourism anchors the local economy along the coastal corridor
Baja Studiosthe film studio built for Titanic, home to one of the world's largest filming water tanks
US expatsretirement and second-home real estate for Americans on the coast
General municipal and tourism sources.
A beach town in the cross-border corridor
- Tourism and the coast lead the economy. Playas de Rosarito is a Pacific-coast beach municipality just south of Tijuana, and its beaches, restaurants, and weekend visitors from both sides of the border make hospitality the core of local activity. It links naturally to statewide tourism.
- Real estate and retirement living matter here. The town draws US expats and retirees, and second-home and retirement housing along the coast is a meaningful part of the economy, tied to its place in the cross-border coastal corridor.
- Baja Studios put Rosarito on the map. The town is home to Baja Studios, formerly Fox Baja Studios, the film studio built for the 1997 movie Titanic. It holds one of the world's largest filming water tanks and has hosted major productions on the Pacific shore.
- Where it is headed. Rosarito's future rests on the same coastal strengths: beach tourism, expat and retirement real estate, and its studio, all reinforced by its position in the Tijuana border corridor and its ties to Southern California.